Recent work
Completed a one-year-plus contract as Head of Creative for Message Lab, a brand journalism and content agency with the assignment to expand the design capability offerings and prepare for the agency’s recent sale to Berlin Rosen.
Projects we created garnered 6 Gold Awards and 19 finalists (including Agency of the Year) at the 2023 Content Marketing Awards.
I hired, managed, and mentored a team of designers to collaborate with editorial and strategy, creating immersive multimedia story experiences, branded content hubs, UX/UI designs, illustrations, and data visualizations for a range of clients, including Google, Softbank, Figma, Microsoft, Elastic, THL, XQ Superschools, and ServiceNow. Here are some recently launched projects and works in progress.
Process matters. On most assignments, I provide overarching creative direction and design/UX inspiration to clients and teams, establishing each idea’s unique brand tone and style, guiding with brainstorming, moodboards, sketches, and written documentation.
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Figma
“Figmazine.” Work-in-progress concepts for a “creative class lifestyle” magazine for Figma. I led the brand strategy, concept, naming and design while collaborating on the editorial content strategy.
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workflow
By ServiceNow. We designed storytelling content to promote engagement and facilitate experimentation. For each story, we crafted original artwork animations and UX best practices for better, more immersive reading experiences.
2023 Content Marketing Awards: Gold Award: Best Digital Publication, Best B2B Publication, Best Agency/Client Content Marketing Partnership, Best Content Marketing Program; Finalist: Visual Storytelling – Best Feature Design, Best Special Topic Issue, Best Overall Editorial, Best Use of a White Paper, Best Multi-Year Content Marketing Program, Best Content Marketing Program in Technology
Sample issues of Workflow Quarterly, aggregating top articles from the site into a magazine format. Gold Awards at Content Marketing Awards 2022 Tech Publication of the Year and Best Digital Publication 2023.
We also maintained daily content creation, UX, and design of the Workflow website, winner of multiple top Content Marketing Awards in 2022 and 2023.
In addition to creative strategy and delivery, I managed a team of internal and external designers/illustrators responsible for a range of daily on-brand image creation and art direction for Softbank, Google, Elastic, XQ, ServiceNow, and others.
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