softbank vision fund
I hired and led the design team at Message Lab on brand strategy, concept, naming, and creative executions while collaborating on the editorial content strategy.
Content Marketing Awards 2023: Gold Awards: Best Content-Driven Website, and Visual Storytelling – Best Feature Design; Finalist: Best Content Marketing Launch, Best E-newsletter, Best Digital Publication, Best Content Marketing Program in Technology, Best Feature Article, Best Interview or Profile, Visual Storytelling – Best Infographic Series, Best Use of Interactive Content, Best Overall Design
As part of an overarching content strategy, I led the effort to introduce immersive multimedia storytelling and design thinking processes to both the client and Message Lab teams, adopting low-code design methodologies, and incorporating video shoots showcasing the human side behind Softbank Vision Fund success stories.
Led the creation of an original SVF-branded storytelling content hub, Sōzō, from UX through all phases of branding, design, and illustration (winner, Content Marketing Award for Best Content-Driven Website). We also created a highly successful newsletter (Finalist, CMA Awards) designed to be both a self-contained and traffic-driving experience.
*